As a small Latinx apparel brand, Espacio 1839 has been heavily impacted by COVID-19. Safety regulations have forced them to reduce their hours of operation which has negatively affected their sales revenue. Although they have an online store, most customers shop in person.
To explore how they might increase their online presence and introduce an alternative revenue stream, I tackled a redesign of Espacio 1839’s existing e-commerce website. My focus centered around enhancing the online store’s ability to deliver clear navigation, helpful product filters, and impactful brand identity.
